Hello 👋

I’m Madhuri!

I design interfaces that don’t just look good—they just make sense.
My focus is on turning complex ideas into simple, intuitive experiences that feel natural and are actually enjoyable to use.

Product designer

SELECTED WORK.

HDFC Onboarding

Jan 2022-April 2022

Designed a unified onboarding flow for NTB and ETB users across multiple banking journeys.

Designed a unified onboarding flow for NTB and ETB users across multiple banking journeys.

Designed a unified onboarding flow for NTB and ETB users across multiple banking journeys.

The Bridge

Jan 2023-Sept 2023

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage our products

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage our products

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage our products

Website

Website

Website

Aug 2024-Dec 2024

Led the redesign of two product pages—Setu AA and UPI—with better content flow, and scroll-based interactions that highlight key value props.

Led the redesign of two product pages—Setu AA and UPI—with better content flow, and scroll-based interactions that highlight key value props.

Led the redesign of two product pages—Setu AA and UPI—with better content flow, and scroll-based interactions that highlight key value props.

Dev tools

Sept 2022-Jan 2023

API PLAYGROUND

API PLAYGROUND

API REFERENCES

API REFERENCES

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
Whether it’s building an API playground for hands-on testing or designing API references—the focus was on removing friction and helping developers get started quickly.

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
Whether it’s building an API playground for hands-on testing or designing API references—the focus was on removing friction and helping developers get started quickly.

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
Whether it’s building an API playground for hands-on testing or designing API references—the focus was on removing friction and helping developers get started quickly.

Check out some of my older work ↗

(2020-2021)

️

Check out some of my older work ↗

(2020-2021)️

DESIGN PLAYGROUND.

Trying my hand at digital art through Procreate and Blender.

Cover artwork for Setu’s monthly magazine, co-designed with Prajna

My first go at Blender 3D :)

Let’s connect :)

Questions, ideas, or just a friendly hello

anandmadhuri045@gmail.com

Made with ❤️, a bit of Figma, and way too many iterations.